The One Club for Creativity has opened the call for entries to The One Show 2025 award competition.

The One Show is the world’s most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry.

The One Show has a rich legacy of honoring some of the most groundbreaking ideas created by some of the most remarkable creative minds.

For the 2025 edition, the organizers have added new categories across all disciplines. Category Highlights Include:

• Gaming
• Commerce
• B2B
• Creative Use of Humor
• Creative Use of Drama
• For Good
• Creative Use of Technology & AI
• Innovative Categories

To more robustly prove that creativity is good for business, The One Show will this year make changes to its Creative Effectiveness Discipline with all new categories and criteria for submission.

Entries must be submitted by industry professionals only, including freelancers. Student or spec work is not accepted.

The One Show accepts and celebrates entries from around the world. All work should be submitted in its original language.

Entry Fees

Entry fees depend on the discipline and the entry period. Please check https://oneshow.org/fees/ for further details.