The TAM-TAM Institut is launching an international socially responsible poster contest with the aim of highlighting the positive impact of culture on society and the individual.

The call is open to all graphic designers, whether individuals, freelancers, students or pupils, agencies or legal entities wishing to co-create a shared living space.

The jury will select a winning poster from all the entries, which will be printed and publicly displayed at 500 TAM-TAM poster sites across Slovenia. It will be entered into the competition sections of the Slovenian Advertising Festival – SOF and the Biennial of Slovenian Design – Brumen. The winner will receive the MEGAFON Plaktivat and the winner’s plaque, the finalists will receive a silver plaque, and all qualified runners-up will receive an e-plaque of participation awarded by the Plaktivat organiser, the TAM-TAM Institute.

Details about the creative challenge are available on the official website.

The historical significance of culture as a building block of Slovenian identity is in the eyes of the public predominantly commemorated on 8 February, Slovenia’s cultural holiday. The latter should be the highlight of the happening and not the only contact of the general public with culture.

Society’s relationship to culture starts within ourselves. By discovering it, we also get to know ourselves. It challenges us to approach less pleasant subjects, and thus to form and sometimes even reshape our personal opinions. As a result, it helps us to better express our own feelings, which is also extremely important for establishing new and strengthening existing interpersonal bonds. The latter is not only an individual experience – culture also powers the heartbeat of our shared understanding of the world and values, and translates it into socially acceptable norms in all spheres of public space.

Awareness of the importance of culture is declining and in a few years’ time, this may be reflected in a lack of many of the positive qualities of society, such as compassion and acceptance of diversity. One of the most important indicators is a survey on the decline in the number of cultural events and visitor numbers in Slovenia, which still does not reach the pre-epidemic figures, although even before that, the situation was far from perfect. In 2023, 24,154 events were staged on the stages of Slovenian cultural institutions. More than 3.9 million visitors, or 12% fewer than in 2019, saw them in person.

Entries are limited to works that have been created specifically for the Plaktivat contest and not been used in any other advertising campaign or entered in another contest.

Plaktivat is an international socially responsible contest, an activator of social awareness, inviting people to create urban posters and encouraging positive social change. The contest which started in 2015, is now held once a year and open to designers and design teams from around the world. Students can also enter the Fresh Blood category at the same time.

Entries are judged by two expert juries of internationally renowned creatives and designers.

It's free to enter.

Visit Official Website